Complete relaunch for industry magazine

Ingenics AG with new corporate publishing strategy

Kunde: Ingenics

Branche: Consulting

Agenturleistungen: Conception, editorial design, logo design, illustration, print production, ...

The management consultancy Ingenics AG is a leading designer of the Industry 4.0 era. One of the most important pillars of corporate communications: the in-house newspaper “Future News”. WACHTER PART. convinced with its concept for a fundamental strategic repositioning to the “Ingenics Magazine”. The first step was to develop the content and design from a PR magazine to a journalistically sound trade magazine for decision-makers. In the second step, a dedicated, digital content strategy was launched, in which the magazine topics were successively placed on digital channels and played out according to the target group in order to reach the intended target group with blogs, videos, microsites and interactive infographics.
ING_Magazin
The first step was to develop the content and design from a PR magazine to a journalistically sound trade magazine for decision-makers.
Thanks to the dedicated, digital content strategy, the magazine topics were successively placed on digital channels and played out in a way that was tailored to the target group. The intended target group was reached through blogs, videos, microsites and interactive infographics.